SOCIAL NETWORK AND ENGAGEMENTS (4 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Apply the concept of Social Network Strategies and the concept of Gamification Models and their roles; Propose a right Social Network Strategy and Gamification Models; Analyse and Design Social Network Strategy and Gamification Models; Implement Social Network Strategy as a business strategy; Implement Gamification Models; Evaluate Social Network Strategies and Gamification Models.

Topics:

1. Introduction to Social Networks Strategies and Gamification;
2. Social Networks Strategy Concept;
3. Gamification Concept and Models;
4. Social Networks Strategies Design;
5. Player Motivation;
6. Gamification Models and Design I;
7. Strategy and Implementation of Social Networks Strategies;
8. Gamification Models and Design II;
9. Real-Time Marketing in a Visual World;
10. Game Mechanics and Dynamics in Greater Depth;
11. Enrichment Activity: Discussion – Evaluation Social Networks Strategies;
12. Enrichment Activity: Discussion – Gamification Case Studies & Evaluation;
13. Enrichment Activity: Guest Lecture – Review All Necessary Textbooks and Latest Journal;
14. Enrichment Activity: Discussion – Case Study Discussion;
15. Enrichment Activity: Guest Lecture Review Akhir.