CONSUMER BEHAVIOR IN HOSPITALITY (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: interpret the purchase decision making process towards marketing activities in hospitality; classify various consumer’s segmentation in hospitality and tourism market; discover the applied side of hospitality consumer behaviour to complement the company’s marketing mix.
Topics:
- Consumer Behaviour Concept
- Purchase Decision- Making Process
- Consumer Segmentation
- The Marketing Mix and Consumer Behaviour
- Consumer Behaviour Outcomes
- Consumer Behaviour Ethic
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