RESEARCH METHODOLOGY IN HOSPITALITY (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Design research strategies to investigate problems related to hospitality management; Demonstrate research instruments suitable for collecting data in the hospitality environments; Interpret basic analysis of quantitative research data using appropriate tools (SPSS); Apply research findings in a format appropriate for hospitality management audiences.

Topics:

1. What is Research;
2. Part 3: Academic Reading;
3. Part 4: Developing literature review skills;
4. Part 5: Research Philosophies;
5. Part 6: Research Strategis;
6. Part 7: Sampling;
7. Part 8: Sample size;
8. Part 9: Data collection techniques;
9. Part 10: Observation and Questionnaires;
10. Part 11: Writing Research Proposal section 1-2;
11. Part 12: Writing Research Proposal Section 3;
12. Part 13: Experimental Research : Organoleptic Research;
13. Part 14: Organoleptic Research Procedures;
14. Part 15: Presentation Research Proposal;
15. Part 16: Presentation Research Proposal;
16. Part 17: Quantitative Data: Analysis of quantitative data;
17. Part 18: Quantitative Data: Exploring data;
18. Part 19: Quantitative Data 1;
19. Part 20: Quantitative Data 2;
20. Part 21: SPSS TRAINING -1;
21. Part 22: SPSS TRAINING –2;
22. Part 23: Writing up the dissertation;
23. Part 24: Discussion topic for the next project sample dissertation;
24. Part 25: Presentation and Discussion Sample Individual Dissertation;
25. Part 26: Presentation and Discussion Sample Individual Dissertation.