REVENUE MANAGEMENT (2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: interpret revenue management system in line with the innovation and technology development; examine the pricing strategy to generate additional value for the organization; analyze the future of revenue management considering pricing as a business strategy.

Topics:

1. Introduction to Revenue Management;
2. Price Optimization;
3. Big Data, Big Analytics, and Revenue Management;
4. Hotel Pricing in a Social World 1;
5. Hotel Pricing in a Social World 2;
6. Integrating Revenue Management and Marketing 1;
7. Integrating Revenue Management and Marketing 2;
8. Total Hotel Revenue Management 1;
9. Total Hotel Revenue Management 2;
10. The Future of Revenue Management: Pricing as a Business Strategy 1;
11. The Future of Revenue Management: Pricing as a Business Strategy 2;
12. The Path to Personalization: Revenue Management’s Contribution to the New Guest Experience;
13. The organization of Revenue Management.