POLITICAL ECONOMY OF GLOBAL MEDIA (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: distinguish the place of critical political economy among other political economic approaches to global media; utilize the key concepts of political economy of global media into the relationship between media, politics, and global public opinion case study; discuss the role of new media, such as social media, in shaping international political communications; Write in an academic manner topics relevant to political economy of global media; prepare Presentation of research and case study regarding political economy of global media.

Topics:

1. What (is) political economy of the media?;
2. Paradigms of media power: liberal and radical perspectives on media processes;
3. Media cultures, media economics and media problems;
4. Project Discussion;
5. Concentration, conglomeration, commercialization;
6. Political economy of the Internet and digital media;
7. Marketing communications and media;
8. Globalisation, media transnationalisation and culture;
9. Gender, Media, and Political Economy;
10. Media convergence and communications regulation;
11. Media power, challenges, and alternatives;
12. Group presentation (1);
13. Group presentation (2).