SOCIAL MEDIA FUNDAMENTAL (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: identify the role of social media for business; recognize social media marketing platform for business; recognize social media capabilities in digital marketing; apply social media metrics.

Topics:

1. Social Media and Cybersocial Campaign;
2. Cybersocial Tools;
3. Optimizing Social Media;
4. Twitter as a Marketing Tool;
5. Facebook as a Marketing Tool;
6. Promoting Your Business with LinkedIn;
7. Getting Visual;
8. Integrating and Advertising on Social Media;
9. Group Presentation;
10. Social Media for Business;
11. Content Marketing;
12. Maximizing Stratified Social Communities;
13. Analyzing Social Media Metrics.