People Innovation Excellence
 

E-BUSINESS DESIGN (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Describe E-commerce Business Models and Concepts; Describe The Technology Infrastructure for E-commerce; Describe Business Concept and Social Issues; Analyze E-commerce implementation in the real world.

Topics:

  1. The Revolution is Just beginning
  2. E-Commerce Business Models and Concepts
  3. The Internet, Web, and Mobile Platform
  4. Web Sites, Mobile Sites, and Mobile Apps
  5. E-commerce Security and Payment Systems
  6. E-Commerce Marketing and Advertising Concepts
  7. Social Media, Mobile, Local Marketing and SEO
  8. Ethical, Social, and Political Issues in E- Commerce
  9. Online Retail and Services
  10. Online Content and Media
  11. Social Informatics, Auctions, and Portals
  12. B2B E-COMMERCE: Supply Chain Management and Collaborative Commerce
  13. Group Presentation

Published at : Updated

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