DIGITAL INNOVATION (4 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: identify the concept of ecosystem and why this is central to exploitation of innovation; explain frames a business, and be able to explain why each element is important; design   the business proposal and create value from the ecosystem; calculate a growth plan, including Financial forecasts for revenues, costs and margins.

Topics:

1. About Innovation and Entrepreneurship;
2. Framing the Business;
3. Promotion and Sales;
4. Delivery and Operations;
5. Value Capture;
6. Growth and Scalability;
7. Review and Evaluation for Mid Semester;
8. Intellectual Property and Protection;
9. Proposed a Project Innovation;
10. Leadership and Structure;
11. Key Themes and Summary Points;
12. Final Project Presentation;
13. Final Review,
14. Evaluation and Feed Back.