People Innovation Excellence


Learning Outcomes:

On successful completion of this course, students will be able to: explain the essentials of designing user experience and user research; apply techniques for designing good user research in digital environment; construct a report based on the user research.


  1. Introduction to UX;
  2. Introduction: why is user research so important?;
  3. Best practice in user research: who, what, why and how;
  4. Usability testing: observing people doing things;
  5. Content testing: what do people think your content means?;
  6. Card sorting: understanding how people group and relate things;
  7. Surveys: how to gauge a widespread user response;
  8. User interviews: understanding people’s experience through talking to them;
  9. Diary studies: how to capture user research data over time;
  10. Information architecture validation: does the structure of your information work for your users?;
  11. Ethnography: observing how people behave in the real world;
  12. Contextual inquiry: interviewing people in their own environment;
  13. A/B testing: a technique to compare different options;
  14. Getting the best out of stakeholder workshops;
  15. Guerrilla research: running fast-paced research in the real world;
  16. How to combine user research methodologies;
  17. Content analysis: a method of coding and making sense of your qualitative data;
  18. Affinity diagramming: understand your data through identifying its themes;
  19. Prioritizing issues and user needs: what’s important and what to work on next;
  20. Creating executive summaries and detailed reports to present results;
  21. Using personas to communicate user characteristics and behaviors;
  22. Using journey and experience maps to visualize user research data;
  23. Using infographics to translate numerical and statistical data;
  24. Review;
  25. How to recommend changes to visual, interaction and information design.

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