Learning Outcomes:

On successful completion of this course, students will be able to: describe E-Commerce Business Concepts; describe Technologies for E-Commerce; construct E-Commerce Business Concepts and Social Issues; analyze E-Commerce Implementation in Global Economy.

Topics:

1. Introduction to E-Commerce;
2. E-Commerce Business Model and Concepts;
3. E-Commerce Infrastructure;
4. Building an E-Commerce Presence;
5. E-Commerce Security and Payment Systems;
6. E-Commerce Marketing and Advertising;
7. Social, Mobile, and Local Marketing;
8. Ethical Social and Issue in E-Commerce;
9. E-Commerce Retail and Services;
10. Online Content Media;
11. Online Communities;
12. B2B E-Commerce;
13. Review and Groups Presentation.