SOCIAL MEDIA ANALYTICS AND DATA DRIVEN INNOVATION (2 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: explain Social Media Analytics; apply Analytics Process; Use Social Media Analytics Tools.

Topics:

1. Social Media Data & From Data to Insights;
2. Defining Analytics in Social Media and Types of Analytics Tools;
3. Differences of Social Media Networks;
4. The Analytics Process;
5. Metrics, Dashboards, and Report;
6. Strategy and Tactics;
7. The Future Social Media Analytics;
8. Introduction to the Latest Social Media Landscape and Importance;
9. Harnessing Social Data – Connecting, Capturing, and Cleaning;
10. Uncovering Brand Activity, Popularity, and Emotions on Facebook;
11. Analyzing Twitter Using Sentiment Analysis and Entity Recognition;
12. Review & Project Presentation I;
13. Review & Project Presentation II.