SEARCH ENGINE OPTIMIZATION (4 Credits)
Learning Outcomes :
On successful completion of this course, student will be able to: Explain the concept of SEO and SEM work as part of digital branding strategies for public relations activities; Apply SEO and SEM management to build digital branding strategies for public relations activities; Evaluate the effectiveness of SEO and SEM management to support digital branding strategies for public relations activities
Topics :
How Search Engines Work; User Journey and Persona; Keyword Strategy 1; Keyword Strategy 2; Competitive Positioning; SEO Web Design 1; SEO Web Design 2; Creating Content 1; Creating Content 2; Linking Strategies; Optimizing SEO; SEM – Pay Per Click; Analyzing Results
SOCIAL MEDIA
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