E-BUSINESS STRATEGY AND IMPLEMENTATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – evaluate the global strategic importance of e-business, demonstrating an understanding of key market trends, challenges, and opportunities; LO2 – Apply strategic analysis tools, such as SWOT and PESTEL, to formulate adaptable e-business strategies for diverse international markets; LO3 – Create globally inclusive, user-centered e-business strategies, integrating principles of UX design, A/B testing, and interface design for optimal customer experience; LO4 – evaluate the impact of e-business strategies on a global scale, utilizing key performance indicators (KPIs) and ROI measurements for continuous improvement in digital business operations.

Topics:

1. Introduction to E-Business Strategy and the Indonesian Business Landscape;
2. Digital Transformation in Indonesian Businesses;
3. E-Business Models in Indonesia;
4. E-Business Strategy Formulation;
5. User Experience (UX) and Interface Design in E-Business;
6. E-Business and Social Media Marketing;
7. E-Business Analytics and Big Data;
8. Mobile E-Commerce and App Development;
9. E-Business Security and Privacy;
10. Legal and Ethical Issues in E-Business in Indonesia;
11. E-Business Strategy Implementation and Change Management;
12. E-Business Performance Metrics and Evaluation;
13. Future Trends in E-Business and Strategic Innovation.