DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT (4 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Introduce web platform and Industry 4.0 for digital business and e-commerce platform; Analyze Social Networks and KM application for e-commerce; Manage Customer through Social Media, KM framework and CRM Model; Apply Strategy for Social CRM, Social Media Marketing, Supply Chain Management; Analyze and design Digital business and e-commerce management: KM, Social CRM, Supply Chain Management; Implement Digital business and e-commerce management based on Industry 4.0 platform.

Topics:

1. Intro to Business Digital: Customer Relationship Management (CRM);
2. Social CRM;
3. Social Network;
4. Social Media Marketing;
5. Knowledge Management & Social Media;
6. Discussion: CKM Via Social Media;
7. Supply Chain Management;
8. Industry 4.0: Managing Digital Transformation;
9. Enrichment Activity: Discussion and Consultation – Formulating Social Media Strategy;
10. Enrichment Activity: Discussion and Consultation – Tutorial: Social Media Marketing Strategy;
11. Enrichment Activity: Guest Lecture – Supply chain management for e-Commerce;
12. Enrichment Activity: Discussion and Consultation  Tutorial: Applying Industry 4.0 in Digital Business and E-Commerce Management;
13. Enrichment Activity: Discussion and Consultation – Tutorial: Applying Industry 4.0 in Digital Business and E-Commerce Management;
14. Enrichment Activity: Guest Lecture – Developing e-Business Plan.