DIGITAL BUSINESS AND TRANSFORMATION (4 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: Understand Digital Business Transformation; Implement Customer Relationship Management (CRM), E-CRM, Social CRM; Implement Social Media Marketing Strategy; Analyze Managing Customer Knowledge Management Strategy and Supply Chain Management through Social Media; Analyze digital business transformation for Supply Chain Management; Improve the implementation digital business transformation based on Industry 4.0 platform.

Topics:

1. Introduction;
2. Customer Relationship Management CRM;
3. Social Media Marketing Strategy;
4. Discussion: Social Media Marketing Strategy;
5. Knowledge Management & Social Media;
6. Discussion: Customer Knowledge Management Via Social Media;
7. Supply Chain Management;
8. Industry 4.0: Managing Digital Business Transformation;
9. Web Technology;
10. Enrichment Activity: Discussion Customer Relationship Management (CRM);
11. Enrichment Activity: Tutorial Tutorial: Social Media Marketing Strategy;
12. Enrichment Activity: Guest Lecture Supply chain management for e-Business;
13. Enrichment Activity: Discussion Supply Chain Management;
14. Enrichment Activity: Tutorial Tutorial: Applying Industry 4.0 in Digital Business Transformation;
15. Enrichment Activity: Guest Lecture Developing e-Business Plan.