THESIS (6 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: Analyze marketing research problems and their background; Explain relevant theories in the chosen area; Formulate the appropriate research design; Demonstrate various techniques of data collection, data preparation, and data processing; Interpret research results into marketing decision recommendations; Demonstrate effective communication skills to present research results.

Topics:

1. Introduction to The Course;
2. The Role of Marketing Research;
3. Problem Definition;
4. Research Methodology;
5. Questionnaire Design;
6. Data Processing and Fundamental Data Analysis;
7. Chapter 1 Review;
8. Chapter 2 Review;
9. Chapter 3 Review;
10. Chapter 4 Review;
11. Chapter 5 Review;
12. Final Review;
13. Pre-Defense by Thesis Supervisor.