STRATEGIC MANAGEMENT (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Explain basic concepts, principles, and issues of Strategic Management; LO2 – Apply basic concepts, principles, and issues of Strategic Management; LO3 – Analyze current issues of Strategic Management in digital business transformation.

Topics:

1. Basic Concepts of Strategic Management;
2. Environmental Scanning & Industry Analysis;
3. Organizational Analysis and Competitive Advantage;
4. Business Drivers: Measurable Business Value;
5. Business Strategy;
6. Corporate Strategy;
7. Functional Strategy;
8. Global Strategy;
9. How To Plan The Digital Transformation;
10. Organizing and Structure;
11. The Digital Transformation of The Future;
12. Measuring Performance;
13. Strategic Corporate Governance & Ethics in Strategic Management.