People Innovation Excellence


Learning Outcomes:

On successful completion of this course, student will be able to: Explain the model of strategic management and the nature of strategy formulation, implementation and evaluation activity; Describe role and benefit of vision and mission in strategic management, the components of mission statement , key sources of external –internal information and 16 types of business strategies; Apply the importance of gathering competitive intelligence and the resource-based view, Porter’s five generic in strategic management, how to develop an EFE-IFE Matrix; Analyze culture and global issues, TOWS Matrix, SPACE Matrix, BCG Matrix, IE Matrix and QSPM in strategic analysis and choice; Arrange annual objectives and policies in achieving organizational commitment in management, operations, marketing, finance, research and MIS; Appraise formulation and implementation activity in case study analysis and presentation.


  1. The Nature of Strategic Management;
  2. The Business Vision and Mission;
  3. The External Assessment;
  4. The Internal Assessment;
  5. Strategies in Action;
  6. Strategy Analysis and Choice;
  7. Strategy Analysis and Choice-2;
  8. Implementing Strategies : Management and Operations Issues;
  9. Implementing Strategies : Marketing, Finance/Accounting, R&D, and MIS Issues;
  10. Strategy Review, Evaluation, and Control;
  11. Global/International Issues;
  12. Strategic Management Case Analysis and Presentation;
  13. Strategic Management Case Analysis and Presentation-2.

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