E-BUSINESS APPLICATION IN PROFESSIONAL EXPERIENCE (2 Credits)
Learning Outcomes:
On successful completion of this course, students will be able to: Define e-business related terms, Explain e-business overview and its impact to business and society.
Topics:
Introduction to e-business and e-commerce, E-marketplace, The Impact of the Internet for macro environment and corporate competencies, E-Supply Chain Management, E-Customer Relationship Management, Market research
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