ADVANCED TOPIC IN BUSINESS DEVELOPMENT MANAGEMENT (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Identify the comprehensive and holistic concept of digital transformation and its integration into medium-term and annual business planning; LO2 – explain the organization of digitalization initiatives, centralization, analytics, and employee integration; LO3 – Demonstrate the importance of revenue-generating mechanisms, internal efficiency, market and customer focus, balanced portfolio management, and constant data science tracking in advanced operations.

Topics:

1. Introducing Advanced Operations: conceptual models and approaches;
2. Target Scenarios for Digitalization;
3. The Organizational Context: Strategy, Structure, and Culture;
4. Development and Management of the Digital Use Cases;
5. Advance Topics in Planning and Scheduling: Agile and Critical Chain;
6. Implementation-Related Success Factors;
7. The “advanced operations” Transformation-Capable Business Model;
8. Case Study & Group Presentation.