People Innovation Excellence


Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: demonstrate an understanding of a holistic view of business by analyzing complexities in environmental, market, and organizational issues, recommending and proposing a comprehensive business management approach to support business decision-making; demonstrate the capability in choosing and applying proper research methodology in the development of quality research; analyze and review strategic plans, processes, and the implementation of actions supporting strategic decisions; demonstrate the ability to communicate the solutions in written and oral forms effectively; and propose the business recommendations based on an ethical analysis in both local and international contexts.


This compulsory course emphasizes research and analysis by offering three alternative assessment activities: an individual research activity, a consulting project, or a business model creation (BMC). At the end of the course, students are expected to submit a written thesis in the form of a final research report, a consulting report, or a written BMC report. The school will assign an academic supervisor to assist each individual or group of students in their thesis/final project reports based on the student’s own research outline proposal. To assess the students’ progress of the thesis/final project report writing, each student/group of students must present a thesis proposal in front of a panel of academics after the first few weeks. The same panel will then assess the student’s final thesis presentations at the end. Further details of the thesis are included in the Thesis Guidelines, provided separately. Students are also expected to spend most of their independent study time outside the class/campus. Periodically, each student is scheduled to meet with the assigned supervisor to discuss about their work and progress on the project and the written report. The students will receive either verbal and/or written feedback from the assigned supervisor.

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