LANGUAGE INNOVATIONS IN MARKETING AND ADVERTISING (2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: Describe the principles of good marketing and advertising, how messages stick and influence people; Compose copywrite for radio, tv, print, or social media; Explain factors contributing to social content marketing.

Topics:

1. Principles of Influence and Stickiness;
2. AIDA;
3. Pragmatics;
4. Stylistic Differences;
5. Creativity Templates;
6. Metaphors;
7. Catchword;
8. Writing a Radio Ad;
9. Presentation Skills;
10. Copywriting and Social Media;
11. Grammar;
12. Content Marketing;
13. Final Presentations.