MARKETING PLANS FOR NON-PROFIT ORGANIZATIONS AND SOCIAL MOVEMENTS (4 SCU)

Learning Outcomes:

Upon completion of this subject, the students are expected to be able to apply their knowledge of marketing by utilizing different planning and implementation tools to improve organizational and societal performance

Topics:

This course will address different issues related to managing non-profit organization from marketing perspectives. It will also discuss the use of marketing techniques by nonprofit organizations to reach and involve its stakeholders.In this course, students will learn to examine the role of marketing in a nonprofit organization’s as well as develop a marketing plan for either non-profit organization or social movement.

Pre-requisite(s): None