MARKETING MANAGEMENT IN HOSPITALITY (4 Credits)
Learning Outcomes:
On successful completion of this Course, students will be able to: discover marketing opportunities and strategies development for the hospitality industry; classify marketing mix development for the hospitality industry; construct promotion mix for the hospitality industry.
Topics:
- The Role of Marketing in Strategic Planning
- Marketing Opportunities
- Marketing Strategy
- Marketing Mix
- Promotion Mix
- Advertising
- Public Relations
- Sales Promotion
- Professional Sales
- Direct Marketing
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