INDUSTRY EXPERIENCE (8 SCU)

Learning Outcomes:

Upon successful completion of industrial experience (internship), students are expected to have hands-on experience of working in a marketing-related position and have a deep understanding of different organizational functions. Furthermore, by the end of the internship period, it is expected that the students will have developed a greater understanding about career options while more clearly defining personal career goals

Topics:

This course will enable students to have hands-on experience by working on a project during their internship in that organization. The internship will be six-month long; and by the end of the period, the students willdeliver outputs such as an internship report containing the description of their internship place, project handled and self-reflection as well as learning points.

Pre-requisite(s): None