RETAIL AND OMNI CHANNEL (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify the key concepts of retailing; Illustrate the strategic retail marketing in digital era; Apply the retail programs in digital era.
Topics:
- An Introduction to Retailing
- Building and Sustaining Relationships in Retailing
- Strategic Planning in Retailing
- Retail Institutions by Store-Based Strategy Mix
- Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
- Identifying and Understanding Consumers
- Information Gathering and Processing in Retailing
- Developing Merchandise Plans
- Pricing in Retailing
- Establishing and Maintaining a Retail Image
- Promotional Strategy
- Integrating and Controlling the Retail Strategy
- Final Project Presentation
Published at :
SOCIAL MEDIA
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