DIGITAL MARKETING (360 DEGREE MEDIA PLANNING) (4 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: identify the Digital Marketing Fundamental & Ecosystem; explain Component of Digital Analytics as an Essential Part in Digital Marketing; execute Digital Analytics; design Digital Market Research Plan using The Right Digital Media Tools.

Topics:

1. Understanding the Synergetic Digital Ecosystem;
2. Understanding Digital Analytics Concepts;
3. Choosing Your Analytics Tools;
4. Digital Analysis: Audience;
5. Digital Analysis: Ecosystem;
6. Return on Investment;
7. Understanding Digital Influence;
8. How to Use Digital Analytics to Inform Marketing Programs;
9. Improving Customer Service;
10. Using Digital Analytics to Anticipate a Crisis;
11. Launching New Product;
12. Building Your Research Plan;
13. The Future of Digital Data;
14. Digital Analysis: Brand;
15. Building Reports that Will Actually Be Useful.