PRICING STRATEGY (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Analyze the determinant factors of strategic pricing; LO2 – Apply the planning process of strategic pricing; LO3 – Demonstrate the implementation process of strategic pricing.

Topics:

1. Strategic Pricing;
2. Value Creation;
3. Price Structure;
4. Price and Value Communication;
5. Pricing Policy;
6. Price Level;
7. Pricing Over The Product Life Cycle;
8. Pricing Strategy Implementation;
9. Cost and Financial Analysis;
10. Competition in Pricing;
11. Measurement of Price Sensitivity;
12. Ethics and the Law;
13. Final Project Presentation.