People Innovation Excellence


Learning Outcomes:

Upon successful completion of this course, students are expected to be able to apply marketing concepts in analyzing the market opportunities, evaluate an organization performance using marketing principles, apply appropriate marketing management approaches for marketing problem‐solving, propose a creative and innovative strategic marketing plan of an organization and integrate digital marketing strategy in the overall marketing strategy.


As defined by the American Marketing Association (2015), marketing is: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This definition reflects a more critical role of Marketing Manager in a company. Marketing Manager is expected to work with other department in the organization to deliver value and customer relationships; making sure that the customer experience is consistent and positive. Hence, Marketing Management is a dynamic and highly stimulating field of business studies. The purpose of this course is to develop knowledge and skills in the managerial aspects of marketing. The course provides an understanding of marketing as the basis for general management decision‐making and as a framework for analyzing business situations. It aims to expose students to the basic concepts, tools and techniques in marketing and provide them opportunities to apply these in problem solving and decision making in the area of marketing. A specific section about digital marketing has been added to this course to assist marketer coping with the current digital development.

Published at : Updated

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9