INTERPRETATIONAL AND ANALYTICAL SKILLS (4 SCU) 

Learning Outcomes:

Upon completion of this course, students are expected to be able to effectively incorporate appropriate scientific exhibits (visuals, graphs, charts, etc) for designing presentations and research reports. Besides that, the students are expected to be able to come up with sound analysis and interpretation based on the research data that they have collected.

Topics:

This course will address and develop students’ skills to visualize and analyse marketing information so as to make sound marketing decisions. In addition to that, the students will also be introduced to variety of analytical tools that can be used to analyze data and ways to present the necessary information to the decision-makers.

Pre-requisite(s): None