RESEARCH METHOD IN BUSINESS DEVELOPMENT MANAGEMENT (3/1 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Identify of problems in management and business research according to the concept of research methodology; LO2 – Describe the steps in carrying out the management and business research process; LO3 – Apply the concept of management and business research methodology correctly.

Topics:

1. Introduction to Research;
2. Defining the Management Problem;
3. Defining the Research Problem;
4. The Critical Literature Review;
5. Theoretical Framework and Hypothesis Development;
6. Elements of Research Design;
7. Measurement of Variables: Scaling, Reliability and Validity;
8. Quantitative Data Analysis;
9. Quantitative Data Analysis: Hypothesis Testing;
10. Final Proposal-1 (Paper Review);
11. Final Proposal-2 (Paper Review);
12. Research in Business Development;
13. The Scientific Approach and Alternative Approach to Investigation;
14. Qualitative Data Analysis-1;
15. Qualitative Data Analysis-2;
16. The Critical Literature Review-1;
17. The Critical Literature Review-2;
18. Quantitative Data Analysis;
19. Quantitative Data Analysis: Hypothesis Testing;
20. Qualitative Data Analysis-1;
21. Qualitative Data Analysis-2.