RESEARCH METHOD IN E-BUSINESS (3/1 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Identify problems in business research according to the concept of research methodology; LO2 – describe the steps in carrying out the business research process; LO3 – apply the concept of business research methodology correctly.

Topics:

1. Introduction to Research;
2. The Scientific Approach and Alternative Approaches to Investigation;
3. Research Topics ini E-Business;
4. Defining Management & Research Problem;
5. The Critical Literature Review;
6. Theoretical Framework and Hypothesis;
7. Element of Research Design;
8. Measurement of Variables: Operational Definition;
9. Measurement of Variables: Scaling, Reliability and Validity;
10. Project I, Paper Review;
11. Data Collecting Method;
12. Sampling;
13. Quantitative Data Analysis;
14. Quantitative Data Analysis: Hypothesis Testing;
15. Qualitative Data Analysis;
16. The Final Paper;
17. The Critical Literature Review;
18. Quantitative Data Analysis;
19. Qualitative Data Analysis.