People Innovation Excellence

RESEARCH METHOD IN E-BUSINESS (3/1 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Identify problems in business research according to the concept of research methodology; LO2 – describe the steps in carrying out the business research process; LO3 – apply the concept of business research methodology correctly.

Topics:

  1. Introduction to Research;
  2. The Scientific Approach and Alternative Approaches to Investigation;
  3. Research Topics ini E-Business;
  4. Defining Management & Research Problem;
  5. The Critical Literature Review;
  6. Theoretical Framework and Hypothesis;
  7. Element of Research Design;
  8. Measurement of Variables: Operational Definition;
  9. Measurement of Variables: Scaling, Reliability and Validity;
  10. Project I, Paper Review;
  11. Data Collecting Method;
  12. Sampling;
  13. Quantitative Data Analysis;
  14. Quantitative Data Analysis: Hypothesis Testing;
  15. Qualitative Data Analysis;
  16. The Final Paper;
  17. The Critical Literature Review;
  18. Quantitative Data Analysis;
  19. Qualitative Data Analysis.

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