RESEARCH METHODOLOGY FOR INTERNATIONAL BUSINESS (3/1 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – differentiate qualitative, quantitative, case study, and mixed-method research approach; LO2 – demonstrate the ability of using AI in research; LO3 – collect Research Data; LO4 – analyze qualitative, quantitative, and secondary research data; LO5 – Create Research proposal and article.

Topics:

1. Introduction of Research Methodology;
2. Research Philosophy;
3. Research Idea Generation: Defining Research Problem;
4. Critically Reviewing Literature;
5. Literature Review using AI;
6. Research Design Formulation;
7. The Use of Theory;
8. Primary Data Collection: Interview;
9. Primary Data Collection: Questionnaire;
10. Obtaining Secondary Data;
11. Sample Selection: Probability Sampling;
12. Sample Selection: Non-probability Sampling;
13. Primary Data Collection: Observation; Qualitative Data Analysis Interpretation;
14. Quantitative Data Analysis Interpretation;
15. Mixed-Method; Case Study;
16. Developing Research Proposal;
17. Writing Research Article using AI (Quillbot);
18. Research Ethics of Using AI;
19. Analyzing Quantitative Data using Smart-PLS;
20. Analyzing Secondary Data using E-Views;
21. Analyzing Qualitative Data using NVivo;
22. Analyzing Quantitative Data using SPSS.