ADVANCED RESEARCH METHODOLOGY AND DISSERTATION WRITING (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Demonstrate an understanding of the systematic process of research; Design a research approach for specific issues in management, marketing and Information technology; Apply appropriate approaches and techniques in developing data analysis; Display effective verbal and written communication skill in research.

Topics:

1. Research Methodology and Research Problem Identification and Sampling Techniques;
2. Literature Review and Quantitative Research Design and Methods;
3. Qualitative Research Methodology, Designs, and Methods Including Questionnaire and Scale Variable;
4. Qualitative Research Analysis and Reporting: – Qualitative Data Analysis and Visualization and – Writing Qualitative Research Dissertation Proposal;
5. Mixed-Methods Research (MMR): Methodology, Designs, and Methods; Mixed-Methods Research (MMR);
6. Research Modeling;
7. Advanced Analysis in Quantitative Research.