People Innovation Excellence


Learning Outcomes:

On successful completion of this course, student will be able to: identify the nature and development of travel agency products and services; describe the attributes and techniques required for successful tour guiding; execute the product development and marketing of travel agency products and services; analyze the product development and marketing of travel agency products and services.


  1. Introduction to Travel Agency Operations;
  2. Internal Procedures and Activities;
  3. Travel Agency Products and Services;
  4. Sources of Information for Sales;
  5. Distribution Methods and Information Technology;
  6. Introduction to Tour Guiding;
  7. The Role of the Tour Guide;
  8. Product Development;
  9. Financial Planning;
  10. The Operating Environment;
  11. Legal Considerations and Confidentiality;
  12. Staffing Issues for Tour Guides;
  13. Small and Meium-Sized Tour Operator;
  14. Customer Services;
  15. Crisis Management;
  16. Challenges and Issues;
  17. Inbound Tour Management;
  18. Outbound Tour Management;
  19. Marketing to Traveling Public;
  20. Capturing Technology’s Competitive Advantages;
  21. Presentation.

Published at : Updated

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