RESEARCH METHODOLOGY (2 Credits)

Learning Outcomes :

On successful completion of this course, student will be able to: LO1 – explain the wide range of research methods and methodologies in Accounting & Finance; LO2 – apply the appropriate research methods and methodology in the research design based on the context of the issues; LO3 – analyze the events in accounting & finance by understanding the underlying logic of the research project; LO4 – Use generative AI in research process ethically.

Topics :

1. Business Research for the Twenty-First Century;
2. Overview of the Research Process;
3. Defining the Research Problem and Reviewing the Literature;
4. Sampling and Data Collection;
5. Exploring AI in selecting research topics and literature;
6. Basic Data Analysis for Qualitative Research;
7. Basic Data Analysis for Quantitative Research;
8. Testing Hypotheses in Quantitative Research;
9. Assignment 2;
10. Examining Relationships Using Correlation and Regression;
11. Other Multivariate Techniques;
12. Reporting and Presenting Research;
13. Ethics in Business Research.