Typography I

Learning Outcomes

Upon successful completion of this course, students are expected to be able to Analyze the diversity of typefaces; differentiate characteristic of classical typefaces; Analyze components of letterform and be able to identify fundamental part of the anatomy; create conceptual typography artwork that demonstrates the related knowledge on various typefaces; illustrate letterforms as images and work with a high craftsmanship technical skill;

Exhibit the student’s work and have them contribute in critiques and discussions of their work and the work of others.

Topics

This course teaches hand lettering of classic, historically relevant typographic forms which constitute the foundation of contemporary typographic aesthetics. It trains students’ eyes and hands, and encourages a high-level perception of differences inherent in alphabets of various styles. The craft of typography is introduced, including type specification, copy fitting and kerning. This course emphasizes on the deep understanding of the terminologies in typography.

Pre-requisite: AD119 Typography I