Graphic Design IV

Learning Outcomes

Upon successful completion of this course, students are expected to be able to construct work that demonstrates perceptual acuity to identities (logo/corporate identity), conceptual understanding of its function to everyday life, and technical facility at a professional entry level in the field of graphic design; demonstrate the ability to integrate visual elements to redesign an identity and bring it into finished states in two and three dimensions; using color theory and its applications and drawing; demonstrate the ability to adapt to identities/logo in historical, cultural, and stylistic contexts; demonstrate an understanding of the common elements in creating identities/logo and vocabulary of art/design and of the interaction of these elements, and to be able to employ this knowledge in analysis; demonstrate a working knowledge on how to conduct research to develop strategy and concept, also the technologies and equipment applicable to the area of graphic design; exhibit their design work and contribute in critiques and discussions of their work and the work of others.

Topics

In this course, each student must submit an individual project on re-designing an identity/logo of a local profit/non-profit, private/government company/organization/foundation. The essence of this project is positioning a new vision that a client has demanded to a graphic designer. As redesigning a logo can be more challenging than designing a new logo, the students may need to do some research and then determine how to redesign the logo with the new/revised company’s/organization’s spirit or positioning.

Prerequisite : AD225 – Graphic Design III