Advertising

Learning Outcomes

Upon successful completion of this course, students are expected to be able to demonstrate an understanding of the common elements and vocabulary of creative advertising and of the interaction of these elements, and be able to employ this knowledge in performing a variety of duty in creative advertising industry; execute effective communication with a range of audiences through advertising media.

Topics

This course introduces students to the wide, wonderful world of advertising. History of advertising, strategy, copywriting, art direction and integrated communications are also introduced and practiced at an appropriate level. The final project is a complete campaign including print, radio, television and sales promotion.