Essential of Business Management

Learning Outcomes

Upon successful completion of this course, students are expected to be able to demonstrate foundational business management knowledge in the functional area strategic alignment, business planning, competitor analysis, market positioning, and financial analysis in order to respond to emerging local and global business opportunities; to collect and disseminate relevant information that ultimately affects the performance and growth of business for effective business results; to apply ethical and professional business practices in multi-disciplinary environments; and to display leadership and be an effective team player

Topics

1. Students with no business background or experience might project different meaning of the word business
2. Some think of their jobs, others think of the merchants they patronize as consumers, and still others think of profit
3. Business drives the economic pulse of a nation
4. Whether students later decide to start their own business, work for a small, family-run business, or sign on with a large international corporation, their achievements will depend on their ability to maintain the constant pace of change in today’s world
5. This course builds the foundation and discusses many exciting and challenging facets of business and the strategies that allow companies to compete in today’s interactive marketplace
6. Students will also learn skills they will need to turn ideas into action for their own career success