Business Policy and Project

Learning Outcomes

Upon successful completion of this course, students are expected to be able to: Acquire and apply the knowledge on how firms gain and sustain competitive advantage with respect to local and global competitors; Conduct strategic analysis on internal dan external situations of firms; Formulate strategy (corporate and business) for the purpose of promoting organizational growth; Apply skills in Strategic, Integrative, Analytical, Conceptual and Creative thinking; and Develop decision-making and problem solving skills.

Topics

This course focuses on the perspective of a general manager in dealing with those business decisions that determine future directions of the firms and effective implementation of these directions. The Business Policy Division of the Academy of Management has agreed on the following implicit consensus: “The field of business policy deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources to enhance the performance of firms in their external environments”. The course also introduces a wide variety of modern strategy frameworks and methodologies in order to help participants develop the skills needed to be a successful manager with responsibilities for the performance of firms.