Corporate and Business Strategy

Learning Outcomes

Upon succesful completion of this course, students are expected to be able to : Identify, analyze problems and apply appropriate approaches to solve complex problems based on quality research in local & global management practices; collect, communicate, and disseminate relevant information to the appropriate decision makers for effective business results; and create, design, and deliver novel solutions as a source of sustainable competitive edge to the organizations.

Topics

Business leaders are faced with the following challenging questions: Why do firms in different industries have different performance? Why do firms in the same industry have different performance? Why do some firms succeed and others fail? What are the sources of sustained competitive advantage of firms? These challenging questions are the main focus of Corporate and Business Strategy course. This course is normally found as the capstone course in Master of Management program and is seen as a way of integrating the functional courses such as marketing, operations, finance, human resources, and the like. This course is emphasizing the perspective of a general manager in dealing with those business decisions that determined the future directions of the firms and effective implementation of these directions. It introduces a wide range of modern strategy frameworks and methodologies in order to help students develop the skills needed to be a successful manager with responsibilities for the competitiveness and performance of firms.