Competitive Dynamics and Rivalry

Learning Outcomes

Upon succesful completion of this course, students are expected to be able to : explain and apply theories of competitive dynamics and strategy; analyse the internal and external environment as well as competitor’s strategy using appropriate approaches; and design competitive strategy for surviving and winning competition using the appropriate techniques and approaches.

Topics

Competitive Dynamic and Rivalry course is the study of a series of actions (moves) and reactions (countermoves) amongst firms in an industry. In particular, this course focuses on the study of firm actions (moves) that affetcs competitors, competitive advantage, and performance. It covers but is not limited to the following topics: competitive action and response, analytical model and framework, market positioning and system mapping