Business Statistics and Research Methodology (6 Credits)

Learning Outcomes:

Explain the concept of methodology in business research
Apply statistical techniques in business research
Analyze problems in business research
Create research in business and management

Topics:

1. Introduction to Business Research
2. Theoretical Framework and Hypothesis
3. The Element of Research Design
4. Measurement of Variables
5. Data Collection Methods and Sampling
6. Non-parametric Methods
7. Quantitative Data Analysis
8. Correlation and Linear Regression
9. Structural Equation Modeling (SEM)
10. The Research Report