INTERNATIONAL BUSINESS IN INDUSTRY (2 Credits)

Learning Outcomes:

On Successful Completion of this course, students will obtain: The ability to Develop a comprehensive and strategic overview of a global industry; The ability to integrate analytical competencies from a strategic, operational and technological perspective; The ability to assess the national competitiveness of an industry in a global context.

Topics:

1. International Business Segmentation;
2. Trends in International Business Demand;
3. International Business Suppliers;
4. Innovation Business Patterns;
5. Trends in International Supply;
6. Attractiveness Evaluation;
7. Structural Return;
8. Product-Market Strategies;
9. Vertical Integration Strategies;
10. Internationalization Strategie;
11. Future Outlook