INTRODUCTION TO E-BUSINESS (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: identify how e-commerce differs from e-business and primary technological building blocks underlying e-commerce; explain the key components of e-commerce business models and the basic digital commerce marketing and advertising strategies and tools; measure the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence; analyze the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.

Topics:

1. Introduction To E-Commerce
2. E-Commerce Infrastructure
3. Building An E-Commerce Presence
4. E-Commerce Security And Payment Systems
5. E-Commerce Business Strategies
6. E-Commerce Marketing And Advertising
7. Social, Mobile, And Local Marketing
8. Ethics, Law, And E-Commerce
9. Online Media
10. Online Communities
11. E-Commerce Retail And Services
12. B2b E-Commerce
13. Evaluation and Feedback for Final Assessment