On successful completion of this Course, students will be able to: Explain the difference between e-commerce and digital business; Explain the concept of digital business strategy; Analyze the strategies of digital marketing; Analyze the impact of change management.
- Introduction to digital business and e-commerce;
- Marketplace analysis for e-commerce;
- Managing digital business infrastructure;
- Digital business strategy;
- Supply chain management;
- Digital marketing;
- Customer relationship management;
- Change management;
- Analysis and design.
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