INTRODUCTION TO E-BUSINESS (4 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Explain the difference between e-commerce and digital business; Explain the concept of digital business strategy; Analyze the strategies of digital marketing; Analyze the impact of change management.

Topics:

1. Introduction to digital business and e-commerce;
2. Marketplace analysis for e-commerce;
3. Managing digital business infrastructure;
4. E-environment;
5. Digital business strategy;
6. Supply chain management;
7. E-procurement;
8. Digital marketing;
9. Customer relationship management;
10. Change management;
11. Analysis and design.