E-BUSINESS STRATEGY (4/2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: explain Digital marketplace analysis; utilize Digital business strategy; appraise Digital marketing; arrange Customer experience and service design.
Topics:
- Introduction to digital business;
- Opportunity analysis for digital business and e-commerce;
- Managing digital business infrastructure;
- Key issues in the digital environment;
- Digital business strategy;
- Supply chain and demand;
- Review and Evaluation for Mid Semester;
- Customer relationship management;
- Customer experience and service design;
- Managing digital business transformation and growth hacking;
- Project e-business Strategy presentation;
- Review and Evaluation for Final Exam;
- Digital Marketing;
- Introduction to digital business;
- Opportunity analysis for digital business and e-commerce;
- Managing digital business infrastructure;
- Key issues in the digital environment;
- Digital business strategy;
- Supply chain and demand;
- Digital marketing;
- Customer relationship management;
- Customer experience and service design;
- Managing digital business transformation and growth hacking;
- Final Project Presentation.
SOCIAL MEDIA
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