People Innovation Excellence
 

BUSINESS DEVELOPMENT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the business environment; Illustrate starting and structuring a business; Illustrate managing a business and employees; Demonstrate principles of marketing and finance.

Topics:

  1. Business Basic
  2. Ethics in Business
  3. Business in a Global Economy
  4. Small Business and the Entrepreuner
  5. Forms of Business Ownership
  6. Business Management and Organization
  7. Motivation, Leadership, and Teamwork
  8. Online Business and Technology
  9. Production, Operations, and Supply Chain Management
  10. Marketing and Consumer Behavior
  11. Product Development, Branding, and Pricing Strategies
  12. Promotion and Distribution
  13. Financing and Accounting for Business Operation

Published at : Updated

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