People Innovation Excellence

BUSINESS DEVELOPMENT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Explain The fundamental concepts and strategic objectives of Business Development, including its processes, roles, and key distinctions from other business functions; LO2 – explain The impact of global market strategies, technological advancements, and sustainability practices on modern business development; LO3 – Describe The integration of stakeholder management, organizational structure, and talent development in fostering effective business strategies; LO4 – apply Innovative tools and methodologies, such as Lean Startup, AI-enabled frameworks, and augmented reality, to solve real-world business challenges and develop strategic business plans.

Topics:

  1.  Introduction and Fundamental Concepts of Business Development;
  2. Processes and Roles in Business Development;
  3. Key Distinctions from Other Business Functions;
  4. Business Models and Profitability;
  5. Global Market Strategies;
  6. Corporate Social Responsibility (CSR) Integration;
  7. Product and Service Portfolio Management;
  8. Customer Empathy Mapping;
  9. Marketing and Sales Strategies;
  10. AI in Business Development;
  11. Innovation and Technology-Driven Learning;
  12. Augmented Reality (AR) and Virtual Reality (VR) in Business;
  13. Expansion Internationalization Strategies;
  14. Internal Communication and Change Management;
  15. Lean Startup and Innovative Thinking;
  16. Sustainability Practices;
  17. Organizational Design;
  18. Talent Management;
  19. Leadership in the Digital Era;
  20. AI-Driven Learning Frameworks;
  21. Human-AI Collaboration in Decision-Making;
  22. Executive Development in the AI Era;
  23. Preparing Future Leaders;
  24. Analyzing Business Development Case Studies;
  25. Developing Strategic Business Plans;
  26. Case Studies and Strategy Implementation.

Published at : Updated

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