CONTEMPORARY ISSUES IN ASEAN (2 SCU)

Learning Outcomes :

Upon successful completion of this course, students are expected to be able to: apply competitive strategy principles and processes on industries within the ASEAN region; analyze the ASEAN market and business environment in an international competitive context; apply a comprehensive competitive strategy approach along with knowledge of information technology usage to business decision-making in the ASEAN region; demonstrate an understanding of a holistic view of how to compete in business within the ASEAN region.

Topics:

This course provides in two parts competitive strategy understanding emphasized on the ASEAN region. The first part of this course gives the useful planning tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete successfully in the long run. The second part of the course explains how a competitive strategy takes offensive or defensive action to create a defendable position in an industry, in order to cope successfully with competitive forces and generate a superior return on investment. Students will learn the basis of above-average performance within an industry as a sustainable competitive advantage.

Pre-requisite(s): Business in ASEAN